Red Book Journey
‍[App Concept]
red book Journey  [app concept]
red book journey [Identity]
YEAR 2020
PLATFORM iPad
ROLE Identity and Type Designer
In 2009, Carl Jung's The Red Book was finally released to the public, providing a look into Jung's journey to discover the secrets of his inner mind. Through the creation of Red Book Journey, we conceptualized a multimedia experience designed to take the user through their own soul-searching journey – a guided tour of the powerful concepts expressed in Jung's book. Users track their own personal goals as they explore a vast array of interactive journeys – each designed to help them progress through their introspection – and using the private in-app guided journal, self-reflection on concepts and breakthroughs is easy and intuitive.
YEAR 2021
SIZE 7.5" x 6.125"
MATERIALS Adobe Illustrator, InDesign
Color Print on cardstock
Gone are the days of the dusty box of pancake mix taking up space in the pantry. Bite tackles the young adult market with an engaging package design for single eaters. Each unit features 12 individual compartments, each containing enough mix for two pancakes – or one waffle.
Each compartment is designed to be self-contained and waterproof, allowing the consumer to utilize the compartment as a measurement tool. While instructions are printed on each individual serving, nutrition information and other details are accessible on a removable sleeve.

Bite waffles [Identity]
red book journey
[identity]
YEAR 2020
PLATFORM iPad
ROLE Identity and Type Designer
In 2009, Carl Jung's The Red Book was finally released to the public, providing a look into Jung's journey to discover the secrets of his inner mind. Through the creation of Red Book Journey, we conceptualized a multimedia experience designed to take the user through their own soul-searching journey – a guided tour of the powerful concepts expressed in Jung's book. Users track their own personal goals as they explore a vast array of interactive journeys – each designed to help them progress through their introspection – and using the private in-app guided journal, self-reflection on concepts and breakthroughs is easy and intuitive.